Risk Premium and Willingness to Pay

Ian McCarthy | Emory University

Table of contents

  1. Motivation
  2. Risk Premium and WTP
  3. Determinants of WTP

An Example from Real Life

In 2018, Humana exited the ACA exchanges due to an “unbalanced risk pool based on the results of the 2017 open enrollment period”. CNN Money Article

Fun fact: Humana and Aetna’s merger deal had just been blocked. NPR Article

Managing risk is really important

spend

visits

Risk Premium and WTP

Risk premium

The maximum amount of money that a risk-averse person is willing to pay to avoid the risky scenario. In other words, the amount of money that makes a person indifferent between the certain and uncertain situations.

This is part of how we measure willingness-to-pay for health insurance.

Depiction of risk premium

Example

Consider the utility function, \(u(w)=\ln(w)\). An individual starts with a wealth of $100,000. With probability 0.25, this person will get sick and incur a cost of $20,000. Their wealth in the sick state is therefore $80,000. What is the maximum amount this person is willing to pay for health insurance?

  1. Calculate expected wealth, \(E[w]\).
  2. Calculate expected utility, \(E[U(w)]\).
  3. Calculate value of wealth that gives you \(u=E[U(w)]\) (based on the utility function).
  4. Calculate the risk premium as the difference between (1) and (3).
  5. Calculate maximum willingness to pay by adding the risk premium and the expected cost.

Answer

We’re asked to find some wealth level, \(y\), such that the person is indifferent between \(y\) with certainty versus the risky wealth levels, \(w_{h}=\) $100,000 with probability 0.75 or \(w_{s}=\) $80,000 with probability 0.25.

The person’s expected utility with uncertainty is: \(E[u]=0.75\times \ln (100000) + 0.25 \times \ln (80000) =\) 11.4571396. We therefore need to find \(y\) such that \(u(y)=\) 11.4571396. Given our utility function, this is satisfied for \(y=\) $94,574. Since the person starts with $100,000, they are willing to pay a maximum of $100,000 \(-\) $94,574 \(=\) $5,425.8 for health insurance.

Finally, since the expected cost of care is $5,000, we can break this $5,425.8 into its actuarily fair premium of $5,000 plus the loading factor or risk premium of $425.84.

In-class Problem: Demand for insurance

Assume that utility takes the log form, \(u(x)=ln(x)\). If someone is healthy, they maintain their current wealth of $100, and if they become ill, they must incur a cost of $50. Answer the following questions based on this setup.

  1. Calculate the risk premium and WTP based on a probability of illness of 0.1.
  2. Repeat part (1) using a probability of illness of 0.2.
  3. Repeat part (1) using a probability of illness of 0.5.
  4. Explain how these values differ and why. What might this say about the profitability of insurance in a market with many sick people?

Determinants of Risk Premium and WTP

What affects the risk premium?

Based on the graph, what do you think are some things that might affect the risk premium and WTP?

  1. Curvature of the utility function
  2. Probability of illness
  3. Cost of illness

Other issues

High risk pools

  • A “high-risk pool” is a way to put people that are more likely to incur high medical costs all in one plan.
  • Recalling the curvature of demand function, probability of illness, and cost of illness…do you think a high-risk pool is sustainable (think about the profit to the insurer)?

Let’s look at this in practice, KFF High-risk Pools

Other reasons to buy health insurance

  1. Increase bargaining power with providers

  2. Manage where care is delivered (due to information problems in health care decisions)

Main takeaways

  1. Calculate risk premium and maximum willingness to pay for health insurance

  2. Explain and show graphically how changes in the utility function, probability of illness, and the cost of illness affect the risk premium

  3. Discuss how these factors (preferences, probability of illness, and cost of illness) help us in understanding the effects of real-world health insurance policy.